Larabar - Raise a Bar to Real People

December 30, 2020

We're raising a bar to change-makers, creators, innovators and the real stories behind them. Lara Merriken took the snack market by storm with an innovative idea grounded in simplicity: Health is your greatest wealth. She's the original inspiration behind what it looks like to Raise Ä Bar.

Client: Larabar General Mills
Agency: EP+Co
Creative Director: Taylor Lucas
Copywriter: Michelle Turpin
Executive Producer: Regina Brizzolara
Producer: Mary Ostoits
LA Director/DP: Danny Corey
LA First AC: Kyle Messina
Hawaii Director/DP: Shaneika Aguilar
Sound: Tim Brown III

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